Privacy Policy

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Last Updated: This Privacy Policy describes how (“we,” “us,” or “our”), a business based in Anchorage, Alaska that sells mini excavators and related equipment through our GoDaddy-hosted website, collects, uses, shares, and protects personal information.

By using our website or purchasing from us, you agree to the practices described in this policy. This is a general template tailored to a U.S. e-commerce site selling heavy equipment. It is not legal advice. Privacy laws change and can vary by state (Alaska currently has no comprehensive consumer privacy law equivalent to the CCPA, but has a constitutional right to privacy, data-breach notification requirements under AS 45.48, and reasonable security obligations). Consult an attorney licensed in Alaska to customize and ensure compliance, especially if you sell to customers in states with privacy laws (California, Virginia, Colorado, etc.) or process data of EU residents.

1. Information We Collect

We may collect the following categories of personal information:

Contact and identity information: Name, email address, phone number, mailing/shipping/billing address.

Transaction and commercial information: Order details, product inquiries, purchase history, payment-related information (processed by third-party providers; we do not store full credit/debit card numbers).

Communications: Messages you send us via contact forms, email, phone, or chat regarding mini excavators, quotes, financing, delivery, or service.

Technical and usage data: IP address, browser type, device information, pages visited, referring/exit pages, and approximate location (derived from IP).

Cookies and tracking data: Information collected automatically through cookies, pixels, and similar technologies (see Section 6).

We do not intentionally collect sensitive personal information (e.g., Social Security numbers, precise geolocation, biometric data, or health information) beyond what is needed for transactions or legal compliance.

2. How We Collect Information

Directly from you when you fill out forms, request quotes, place orders, create an account, or contact us.

Automatically when you visit our website (cookies, server logs, analytics tools).

From third parties such as payment processors, shipping/transport carriers, financing partners, or advertising platforms (if used).

3. How We Use Your Information

We use personal information to:

Process and fulfill orders for mini excavators and related equipment, including delivery coordination in Alaska and beyond.

Respond to inquiries, provide quotes, and offer customer support.

Process payments and prevent fraud.

Send transactional communications (order confirmations, shipping updates).

Send marketing communications (with your consent or as otherwise permitted by law); you may opt out at any time.

Improve our website, products, and services.

Comply with legal obligations, enforce our terms, and protect our rights and safety.

Analyze website usage and performance.

4. How We Share Your Information

We do not sell your personal information for money. We may share information with:

Service providers who help operate our business (payment processors, website hosting via GoDaddy, email providers, analytics tools, shipping/heavy-equipment transport companies, financing partners). These parties are contractually required to protect the data and use it only for the services they provide us.

Legal and safety purposes: When required by law, court order, or government request, or to protect rights, property, or safety.

Business transfers: In connection with a merger, sale, or transfer of assets.

With your consent or at your direction.

We require third parties to maintain appropriate safeguards.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Remember preferences and keep you logged in.

Analyze traffic and improve user experience (e.g., Google Analytics or similar tools).

Support advertising or retargeting (if enabled).

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. We may also respond to Global Privacy Control (GPC) signals where required by applicable law.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, or misuse, consistent with Alaska’s requirements for reasonable security measures. No method of transmission over the internet or electronic storage is 100% secure. Payment card data is handled by PCI-compliant third-party processors.

In the event of a data breach affecting Alaska residents’ personal information, we will provide notice as required by Alaska law (AS 45.48) in the most expedient time possible.

7. Your Rights and Choices

Depending on your location and applicable law, you may have rights to:

Access the personal information we hold about you.

Correct inaccurate information.

Request deletion of your information (subject to legal exceptions, such as completed transactions or record-keeping requirements).

Opt out of marketing emails (unsubscribe link in every message).

Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising (where applicable under state laws such as California’s CCPA/CPRA).

Limit use of sensitive personal information (where applicable).

California residents: You have additional rights under the CCPA/CPRA, including the right to know categories of information collected, sources, purposes, and third parties shared with, and the right to non-discrimination for exercising your rights.

To exercise any rights, contact us using the details in Section 11. We will verify your request and respond as required by law. Authorized agents may submit requests where permitted.

We do not knowingly discriminate against users who exercise privacy rights.

8. Children’s Privacy

Our website and products (mini excavators) are not directed to children under 13 (or under 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly. Contact us if you believe a child has provided us information.

9. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, to fulfill orders, comply with legal obligations (including tax and warranty records for equipment sales), resolve disputes, and enforce agreements. Retention periods vary by data type and legal requirements.

10. Third-Party Links and International Users

Our website may link to third-party sites (manufacturers, financing partners, etc.). We are not responsible for their privacy practices. Review their policies separately.

If you access our site from outside the United States, your information may be transferred to and processed in the U.S., where privacy laws may differ. By using our site you consent to such transfers. If you are in the European Economic Area or UK, we process data on the bases of contract performance, legitimate interests, or consent as applicable under GDPR.

11. Changes to This Privacy Policy

We may update this policy from time to time. The “Last Updated” date will reflect changes. Continued use of the website after changes constitutes acceptance. Material changes will be highlighted or notified as appropriate.

12. Contact Us

For questions about this Privacy Policy, to exercise your rights, or to make a privacy-related request:  Anchorage, AK Email: or Phone: How to use this on your GoDaddy site

1. Replace all bracketed placeholders with your actual business details.

2. Review and customize sections (especially cookies, marketing, payment processors, and any financing partners you use).

3. Add a clearly labeled “Privacy Policy” link in your website footer (GoDaddy Website Builder makes this straightforward).

4. Keep a record of the version and update date.

5. Have an Alaska-licensed attorney review it before publishing, particularly regarding equipment sales, financing disclosures, and multi-state customers.

This template covers standard e-commerce practices for a U.S.-based heavy-equipment retailer while remaining practical for a local Anchorage business. Let me know if you need a matching Terms of Service, cookie banner language, or adjustments for specific tools you use.